The Bristol Bay sockeye run is an awe-inspiring event. During the peak of the season, teeming millions of salmon course through the terminal waters of the Bering Sea in Bristol Bay, the largest and healthiest wild salmon fishery in the world.

In Alaska, all commercial, subsistence and sport fishing is rigorously regulated by the Alaska Department of Fish and Game-there are no exceptions. 40 years of steadfast management has made Bristol Bay a model for sustainable fisheries. Outside of subsistence fishing rights for indigenous peoples, no fishing is allowed until the Dept. of Fish and Game has determined that sufficient numbers of fish have escaped to their natal rivers, streams and lake to spawn.

Wild Alaskan salmon stocks are protected by a simple charter: Fish come first. Biologists monitor some 15,000 streams during the spawning season, or "run" that occurs during the months of June and July. When sufficient numbers of fish have successfully entered spawning areas, we are allowed to fish. These diligent biologists assure that, instead of overfishing and destroying our way of life, we will be able to fish for years to come.